How to build valuable/effective content and an ongoing content strategy?
Content is King on social media and in this session we will cover how to develop a consistent voice using online platforms when there are multiple editors involved in creating and posting content. You will walk away with an understanding of how to create a social media content calendar, and how to plan for time and resources needed to support your presence on various platforms.
Certain social platforms traditionally work best for specific types of content. We’ll discuss what stories are appropriate to tell where and how to cross-promote content on multiple platforms for maximum benefit. “Homework” of creating a specific social media content calendar for your division will be assigned to all attendees at social media 102 session for discussion at social media 103 session.